3 Online Video Marketing Tips

October 26, 2010 by  
Filed under Video Marketing

Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.

There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet. Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.

— Video Marketing —

Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.

If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.

1. Determine where to post your videos.

First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube.

2. Determine the video content.

The prior step will help a long way in determining the content of your video marketing materials. As a general rule, your videos must contain information that will build more interest in your business’ products and services. However, the actual and specific content will have to vary, depending on where you’re posting your videos.

For instance, videos in your website can be much more product- or service- oriented. Particularly, your videos can demonstrate how effective your product or service is. Your videos in your site can also be video testimonials from your customers. Moreover, they can be video clips about your special promotions and special updates.

Videos posted in online blogs should be more about updates, news and special promotions. They should merely inform your viewers about the latest news and induce your audience to click on the link to your site for more details.

For video blogging sites like YouTube, your video should be less product-oriented and more entertaining and creative. Your website link can be provided with the video and your products can be featured in them, but your videos must never be a simple sales pitch. You’re never going to be referred and reposted that way.

3. Identify your audience.

All along, you should keep your audience in mind. How old are your intended consumers? Who are they and where do they come from? The content of your video marketing materials will also heavily depend on the demographics of your intended recipients.

After you have done all of the abovementioned steps, all you will need to do is to make your videos and post them online. Of course, you may have to engage the services of a video server for your purposes.

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4 Steps For Marketing On YouTube

October 26, 2010 by  
Filed under Video Marketing

You may have heard of YouTube and how it can help you in your business endeavors. Read on and find out how and why. This article discusses YouTube and how it can help you market your business through the internet.

The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google’s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people and thereby become even more attractive to internet marketers and online businessmen.

You may know by now that YouTube is not only for personal, casual and out-of-this-world videos anymore. The business industry has found a new business partner in the internet and specifically in online video blogging. Do you want to get the word out about your business online? Here’s how you can do it through YouTube and other video blogging sites like it.

— Getting Into the Tube

1. Prepare you business plan and identify your target market.

In your business plan, you must set out your objectives or what you wish to accomplish through YouTube. You may set a particular number of people becoming your subscribers in a day as your internet marketing objective. It can also be the number of people following the link to your home page and becoming your customers. It can also take the form of the number of people who reposts your video in their own blogs. It is important to set out a plan (objectives and the way to achieve them) so you will always be clear on what constitutes internet marketing success and how you can attain this success.

It is also important to identify your target market before launching an internet marketing campaign so you can be sure that YouTube is the site for you. YouTube has been mostly for teenagers and the younger set, but this is rapidly changing and young professionals and middle-age people have now found their way to YouTube. If your products or services have a wide market base, then you can definitely use YouTube.

2. Accustom yourself with video making.

It is important that you know the technology behind video blogging so you can make videos that will stand out among the millions of videos in YouTube’s repository.

3. Make your video. Keep it short and do not forget to indicate that it is a short video on your business product once you upload it.

Remember to specifically indicate your product’s value to your target market. Have a catchy slogan at the end of your video, if possible. Don’t forget to aid your audio narration with a few subtitles to make your business goals clear and understandable to anyone who watches your video. Make it more interesting with a soundtrack that is relevant to your marketing message and that has universal appeal.

4. Upload it on YouTube and wait for results.

As much as possible make the online audience aware of your video. Send notifications through e-mails, newsletters, online blogs, groups, social networks and more.

Remember that it is still up to you yourself to make your video’s presence known on the internet. What YouTube has to offer is the possibility and opportunity for others to view your video and become aware of your business. So stop stalling and start video blogging at YouTube!

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Video Email and Internet Marketing

October 26, 2010 by  
Filed under Video Marketing

Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person’s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Video Email’s Power

Video email is a modification to proven internet marketing methods. Through video email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention. That’s why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link.

Video emails are more powerful than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to arouse your recipients’ interest in your product or services and induce them to take time off their busy schedules to visit your web site. If you doubt the impact of video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials.

Video Email’s Weaknesses

There are reasons why most companies prefer sending graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals’ reluctance to shift over to video email marketing campaigns is the fact that recipients of these emails do not use the same video platforms and standards. There’s just no way to determine the recipients’ level of computer technology so that the appropriate video format could be sent to each person’s inbox.

One other weakness is the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this is nonetheless a problem.

Solutions to Video Email Problems

Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email marketing campaigns. To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server. This means that you only have to use a fraction of the actual video file size in your video email marketing copy.

To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers’ video playing capabilities the moment the recipients click the preview. The appropriate video format is then selected and loaded. This means that every video email gets viewed properly whatever the recipient’s video standard.

Given video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I for one think that it is.

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Using Videos For Free Traffic

October 26, 2010 by  
Filed under Video Marketing

Using video marketing to drive traffic to your web site is an online marketing strategy many small business owners and internet marketers are beginning to embrace, with much success. Having a traditional website only allows you to reach those people who first find your website. However, combining video, social networking and some simple video marketing techniques can drive hordes of qualified visitors to your website.

First, let’s forget the silly videos you’ll find all over YouTube of kids running into fences and demonstrating the newest dance move. While that kind of video can bring in hundreds of thousands of views, it won’t bring the targeted traffic you need.

Instead, consider making a video tightly targeted towards your niche. A real estate agent might make a video introducing herself and showcasing a few of her available homes for sale. A night club might make a video “commercial” with soundbites from partygoers. A software developer might make a video demonstrating his latest application.

Because Google and other search engines are beginning to give videos hosted on sites like YouTube preferential search engine ranking, it’s quite possible your video could end up on the first page of search results for your targeted keyphrase. This is incredibly powerful and not to be overlooked, as this is what will make your video marketing efforts well worth the time you invest in them.

Consider that YouTube itself may not have a huge market of people looking for videos on “Oakland real estate.” But if your video titled “Oakland Real Estate” made the first page of Google search results (again, due to the preferential search results video is receiving in the search engines) you’d benefit from the hundreds of people who search for that term in Google seeing your video as the #1 result and ,in turn, watching your clip.

With the preferential treatment videos are receiving in search results, the question then becomes, “How do I move people from watching my video on YouTube to actually visiting my website?”

This is simple. Bribe them, at the end of your marketing video. What follows are some ideas:

* Offer them something for free at your site (a consultation, a report, free drink, demo version, MP3 download, etc.)

* Poll them or ask them a question they need visit your site to answer. People love to give their opinion. You can combine with the free offer, above, by giving them the freebie upon completion of the poll or question. This is invaluable for market research.

* Leave ‘em hanging. Don’t tell the whole story on your YouTube hosted video – instead, tell them just enough to incite curiosity. Then, instruct them to visit your site for the complete story or answer.

Each of these ideas are intentionally broad can be focused indefinitely and molded to fit your target market.

The key here is catching your audience while they’re hot; directly after having watched our video and giving them a reason to continue on to your website. The truth is that if you don’t, most will simply click through to another video or search result. Capitalize on their attention and tell them where to go and what to do next – you’ll be surprised at how many will comply!

Even if you’re no Spieldberg (I know I’m not) you can produce traffic sucking videos with these simple methods.

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Increase Your Online Profits With Video Marketing

October 26, 2010 by  
Filed under Video Marketing

Marketing is a business necessity wherein tools and technology innovations are utilized to increase a business’ profitability. The relatively new online video technology is one technology example that can be harnessed to increase profits and even possibly lower marketing costs.

Now that video can be attached to almost any web page, the possibilities of using video as a marketing technique (in the same manner of television) is slowly but surely gaining ground.

- Research on the phenomenon of communication retention show that people remember only 10% of what they have read and 20% of what they hear; however, people remember more than 50% of what they see and hear at the same time – just like watching a movie.

- Marketing analysts report that companies that currently use on-demand video, video e-mail or streaming video podcasts have reported sales increases of close to 25%, sometime more. The increase in client response is attributed to the fact that multimedia rich content is a better catalyst to move and/or persuade clients towards buying a product or service because they can see its benefits in action.

- As far as online viewers are concerned, video builds credibility and trust. It is very similar to having a live person communicating to the end-user/client the benefits of doing business with somebody that they can see and listen as opposed to something that they read online. Customer rapport, trust and a mutually fruitful business relationship is much more easily established and achieved.

- Sending personnel to various locations at the same time to set up a product demonstration invariably entails a long list of additional expenses. Doing the same using online video, streaming video or on-demand video obviously lowers the costs significantly. Lower product marketing costs results into more profits for the company.

- Cost of savings is not limited to product marketing costs. Video can also be used to set up conferencing and training methods, locally and internationally. Live conferencing and training can be easily set up and synchronized between two or more groups of people, regardless if they are at different time zones, at the same time.

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Tips On Editing Video For The Web

October 26, 2010 by  
Filed under Video Editing

A web video is only as great as the editing that created it. It doesn’t matter if you have used a state-of-the-art camera, and had perfect angles, if you do not edit your video correctly for the Internet; than you will quickly find that your video is not suitable for Internet use. Just because your video looks great on film, and on your computer, it doesn’t always mean that it will look good when being used on the Internet. This is why there are several rules that you must follow when you are editing a web video.

There are many great web video editing tips out there, however, there are several that are the foundational tips you must follow. Of course, like any video, you must film with editing in mind. When you are filming your web video, make sure that you stay away from sudden camera movements, and long-distance shots. Because of the averagely small size of a web video, when your video features many long-distance shots, you will notice that the clarity is off, and many people will not know what they are looking at. Keep everything simple, for the most part, and always make sure that you stick with close-ups. As
a web video filmmaker, close-ups will be your new best friend, and it is a great way to keep your audience’s attention.

Also, when you are editing your web video, you want to keep sudden, or quick, transitions at a minimum. This is because just in case some of your viewers are running at a lower Internet connection, when you have quick transitions, their player might actually skip over a pivotal scene, and it will make the video seem choppy. The main rule in web video editing is to make sure that everything is smooth. If you look at some very popular web videos, you will notice that there is very little actual camera movement and camera editing performed. Actually, there is a rule among many web videographers that they follow exactly.

This rule basically says that all of their web videos should be done with one take. This means keeping massive amounts of transitions and different shots at a minimum. While some videos require having many different shots, especially if you are making a how-to video, try to keep these shots smooth and precise. However, if you are merely explaining a product, try to do so in a single shot, which will require little-to-no actual video editing. The only editing that you may do is add text screens and other types of informative frames.

Editing for the web is much different than any other type of editing. If you have performed editing for actual films and other productions, you may find that editing for the web is boring, or extremely easy. However, once you see the finished product on the Internet, and understand how smooth editing and minimal transition shots reflect the overall condition of the web video, than you will finally understand why minimal editing is key.

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When It Comes To Web Videos Camtasia Is King

October 26, 2010 by  
Filed under Video Editing

Camtasia is a reasonably priced, user-friendly and feature-rich pc-based video editing and production tool that provides users with the capability to produce high quality videos; regardless if you are putting together video footage from your camcorder or if you want to capture a software application’s screen for training purposes, Camtasia will surely give you more than enough video enhancement firepower to compete in the big leagues.

Essentially, Camtasia’s main modules are the Player, Recorder, and Producer including an audio editing module called Dub-It. It also includes a video compressor that allows you to produce high quality loss-less video files.

The program also offers users the ability to add watermarks to their video footage just as TV networks do when airing their footages.

Adding narration and music to your video footage/production is a snap with the Dub-It module using your microphone or MIDI files.

You can effortlessly record your pc screen, PowerPoint presentation, audio tracks, and webcam video to create composite training videos, and presentations right at your desktop. With Camtasia Studio, users can effortlessly deliver high-quality video content anytime.

Authoring Requirements:

-Windows 2000, Windows XP or later
-DirectX 9 or later
-GHz processor minimum Recommended: 2.5 GHz*
-500 MB RAM minimum Recommended: 1 GB
-Windows-compatible sound card, microphone and speakers
-60MB HD space for installation
-Camtasia Studio Add-in for PowerPoint requires PowerPoint 2000, 2002, 2003, or later version
-Production to the Apple iPod format requires Apple QuickTime 7.1 or later

Playback Requirements:
-Windows 95, 98, Me, NT 4.0, 2000, XP or later
-166 MHz processor
-32 MB of RAM

It also includes features that allow you to save video footage as an animated GIF file with sound.

The best feature of Camtasia Studio 7 is that it provides anyone the capability to share your video files with anyone, anywhere. It offers a complete solution for recording, editing and sharing high-quality screen video on the Web, CD-ROM and portable media players, including the ubiquitous iPod.

Uses and Applications:
-Businesspersons can utilize Camtasia Studio to publish marketing videos and MP3 files for portable media players.
-Educators can use Camtasia to record PowerPoint presentations using the Camtasia toolbar, and then post them as online lectures for their students.
-Corporate software training.
-Integrating video content into Flash projects to quickly create project-specific prototypes of Flash training and presentations.

Camtasia was recently awarded the Jolt 16th Annual Product Excellence Award.

“The Jolts gets increasingly competitive every year and TechSmith’s Camtasia support of multiple output formats and extensive editing formats put it to the top of our list,” says Rosalyn Lum, Dr. Dobb’s Journal, technical editor. “The judges loved this very polished and professional product for producing tutorials and other high-quality animated presentations.”

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What’s The Best Editing Software For Web Videos?

October 26, 2010 by  
Filed under Video Editing

Let’s say that you just got back home from an amazing day of filming for your web video. You are certain that the video will gain you massive amounts of attention and traffic to your website; however, as you sit down at your computer you realize that you are missing something very important – editing software. You can have the greatest camcorder in the world, however, if you do not have sufficient editing software, than your web video will look unprofessional and unappealing. Editing software is extremely important for anyone who wants to make web videos, because this is how your video is actually put together.

There are literally hundreds of different types of video editing software available for you to choose from, however, the results you will have greatly depend on the type of editing software you use. While many editing systems boast that they will give you amazing results, when you are a first-time web video filmmaker, you will need an editing software that is powerful, yet user-friendly. And throughout the years there are several editing software companies that have proven themselves in the filmmaking field. Perhaps the most popular editing software is Final Cut Pro. This great software will allow you to edit your video quickly, easily and professionally. Actually, many film industry professionals rely on Final Cut Pro to give them the high-quality results they require.

You can get these same types of results from Final Cut Pro, even if you are filming with an average grade digital camcorder. This is because within the Final Cut Pro system, you can add filters and effects that will create a web video that looks as if it was made by top Hollywood filmmakers. There has really never been an editing software that is so complete, and yet, so easy to use. Actually, Final Cut Pro has won the coveted Emmy award for its wonderful additions to the filmmaking world. Imagine what your web video will look like after you have edited it with this wonderful software?

Another great film editing software is the Windows Movie Maker. If you have a recent computer that runs on the Windows operating system, than you will most likely have Windows Movie Maker already installed onto your computer. While this isn’t the most comprehensive and professional editing software, it will still provide you with ample resources to compile a very professional and appealing web video.

It is true that the quality of your web video greatly depends on the camera you use, however, it also depends on the exact type of film editing software that you use. Even if you can’t afford the highest-grade editing software, there are still many great, and free, editing software suites that you can use, all of which will give you results that you’ll be proud to show off.

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Tips For Making A Youtube Video

October 26, 2010 by  
Filed under Video Editing

Are you interested in making your own videos to upload to YouTube and to share with the rest of the internet community?

If you are and if this is your first time trying to do so, you may be wondering how you can go about making your own videos. Although the process of making a YouTube video may seem like a complicated one, it isn’t necessarily. Even those with a low amount of computer knowledge are able to successfully make their own videos, many of which later end up on YouTube.

The first step in making a YouTube video is to get a video recording device. Video recording devices come in a number of different formats. For instance, it is possible to use cell phones, webcams, or traditional camcorders. If you are interested in using your cell phone to help you make a YouTube video, you will need to make sure that your cell phone has video recording capabilities. You will find that most new, modern cell phones do. For the best quality videos, you want to use traditional camcorders, particularly digital ones, but webcams are also nice low-cost alternatives.

Once you have a video recording device in your possession, you can start to make your own videos. Popular videos on YouTube include video blogs, comedy skits, how-to videos, or travel videos. You can make just about whatever type of video you want, whether it is one that is staged or just recording spur of the moment activities or conversations. When making a YouTube video, it is important to remember that YouTube doesn’t limit the number of videos you can submit, but all videos must be ten minutes or less, if you have a traditional YouTube membership account. Therefore, if you want to have videos be longer than ten minutes, you either need to upgrade your account or make your videos in different segments.

When making your YouTube video, you will want to make sure that the quality is good. For this, it is a good idea to speak directly into the camera or else use raised voices. This will help to ensure that those watching your videos on YouTube can actually understand what you are saying. It is also advised that you make sure the lighting is good. The best time to make movies is during the day. If you want to make your movies at night, whether they take place inside or outdoors, you will want to make sure that you have the appropriate amount of lighting. Nothing is worse that watching a video that is hard to see.

Although there are a number of steps, like the ones mentioned above, which you can take to ensure that your YouTube videos are quality ones, there is a way that you can fix problems later on. You can do this with movie editing software. Moving editing software allows you to preview and edit your videos, should you wish to do so before uploading them to YouTube. If you have a relatively new computer, you should be able to find movie editing software already on your computer. If you are unable to find movie editing software, you should be able to get free software programs or even purchase deluxe software programs online or from one of your local media stores.

The decision as to whether or not you want to edit your videos, before sharing them on YouTube, is yours to make, but it is advised that you at least look into doing so, especially if your computer already has a movie editing program. You will want to watch your movies and see if there is anything that you would like to edit, change, or remove. If so, the time to do it is before you post your video on the YouTube website. Editing your YouTube videos or at least previewing them first is likely to improve their quality, which, in turn, will help to improve the exposure that your YouTube videos get. Many YouTube members share videos that they find interesting with those that they know and your videos may be one of them.

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Video Editing For The 21st Century

October 26, 2010 by  
Filed under Video Editing

Video editing used to be something that was only used by movie makers and those that had a good amount of money to spend. Today, there are some very cool video editing software programs out there that are designed and used by many home computer users. This makes editing a video just as easy as snapping and using a photo. There are many things that you could not do before that you now can. Video editing is something that many will use throughout the coming years.

But, if you are to purchase video editing software, what should you use? What should you purchase? Here are some tips to help you choose the video editing products that you should purchase for your needs.

• First off, know what those needs are. For many, you simply want to take your home movie of the family vacation and edit it out. But, if you want to do additional things to it, you will likely need to insure that those features are available to you in whichever product you choose to purchase.

• You will also want to make sure that the video editing software that you choose, works on your computer as well as with your digital devices such as your mobile phones, your video camera, and your digital camera. These things will matter in what you can use the editing software for.

• Go ahead and check out the bells and whistles that these things have. You will be impressed by how many various types of editing you can do. For example, you can dub over sound, you can cut and add in graphics, and you can take everything out of order without running the original pieces.

• You will want to look for quality as well as user friendliness. The more able you are to use the editing software, the more often you will use it.

Video editing has come a long way and features huge amounts of features that you just have to take advantage of. More than likely, it will continue to grow as well!

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